Bot behavior negatively impacts real user performance

Identifying automated agent and bot behavior within your website requests is becoming more difficult by the day. We have the advantage of two decades of observations on specific characteristics and behaviors of automated agents that allow us to identify the types of agents traversing your site, including the ones which are hidden from your current tools and the ones masquerading as real users.

Maintaining performance is as much about removing load from the system which should not be there as much as it is in making sure the expected load performs at it's highest level. By identifying the types and behaviors of automated agents on your system we are able to provide rule definitions to block the agents long before they impact site performance. We examine your site and your requests to recommend rules to be implemented within your CDN or Firewall to keep the agents at bay

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Bots represent over 30% of all web traffic to websites today, growing as high as 80% for some popular websites. Effective bot management results in the following:

  • Increased system resources available to your real users on high volume events such as announcements, sales, etc...
  • Less competition from automated agents on hot sales items, resulting in a higher likelihood of a real user sale
  • lower hardware utilization in both owned as well as cloud provisioned servers. This will result in lower cloud hosting costs and increased lifespan of servers
  • Hidden from traditional reporting tools, identification is based upon behavior
  • Since bots don't run JavaScript they are difficult for third party and internal tools to see

Impersonator bots are the most advanced, malicious non humans. They are the only group of bots to consistently display growth the last three years - 2014 Incapsula Bot Traffic Report

Don't ignore what your web tier is telling you about website performance. It is most likely the weakest link of your web architecture - and the easiest to improve!